Writing articles and press releases is a very, very powerful marketing tool that could potentially drive tons of traffic to your website while making you an expert on the Coastal Vacations subject. Use these tips to help you improve your articles visibility: 1. Use Your Keywords. What is the main subject of your article? Is it the Level 1, 2 or 3 packages? Is it the Sales Center? Is it Coastal Vacations? Whichever subject you choose to write about, make sure your keywords appear several times on your article. Don't over do it, though, or it would be considered scam.