Choosing right keyword for your site Before submitting your pages to search engines, the most important task is to select the right keywords to get your website in search result. Keywords which will best way describe your site and which will bring visitors to your web page. you should be very careful about choosing right keyword. After you make your own list of keywords, ask your friends to give you their suggestions and feedback. Use a thesaurus or dictionary. Some words may make perfect sense to you but may not to others and vice versa. After you choose them, add plurals of the same keywords. Always try to use keyword phrases so they make sense when they are put together. The key to successful promotion through search engines is to have the right keywords implemented at all the right places on your Web Page.