Folks ... in our everyday endeavors in trying to obtain our piece of the American dream, sometimes we get caught up (naturally) in just trying to make more money; myself included. One day I was thinking ... instead of focusing on selling, pitching and making money, I needed to ask myself "How can I create more VALUE for my customers?" For example, when I used to sell basement finishing systems and do in-home presentations, instead of focusing on price, I painted a picture of the VALUE that this project was going to create for their home. I explained to them how this particular system would DRASTICALLY increase their property value, eliminate future mold growth AND they could pass the warranty on to the next buyer! Which no contractor on earth would offer! Plus they were told about the added appraisal storage feature (PURPOSELY DESIGNATED percentage of the basement used for storage bordered by walls ... which would also add value). I explained this to them in a way where in the end, they'd wind up as the ultimate winner no matter what the price of the system was! The same philosopy goes for EVERYTHING you sell ... no matter the product! The bottom line is this folks ... create VALUE consistently over time and watch your pockets grow over time! This lesson is truly INVALUABLE ... --Jeff "Live life; have fun!!!"