Almost every internet marketing expert will tell you that the majority of your sales will come from building your own opt in email list and then sending them offers over and over again. (don't forget to give them value too) While this was very true a few years ago, it doesn't work anymore. I did this test over and over in the past year. I have built my list to well over 600+ subscribers. The only people that joined my opportunity were the ones that opted into my list and bought RIGHT AFTER they opted in to my list (They become COLD after a day and just WON'T BUY). No one joined or bought anything with 5-30+ emails follow ups. People were not even opening the emails and I had a lot of bounces. OK, so since they were not joining me in a business opportunity or buying any of the products, I decided to send people to my website and provide them with a link there. I have a: Picture of myself I tell them my real story of how I struggled online in my first 5 years. I offer them a solution for making real money online. The conversions were higher. When a prospect comes to your website, THEY ARE HOT and ready to buy. So my conclusion is this: You don't have to build a small or large list to do really well with affiliate marketing.