How Does One Find A Niche?

Discussion in 'General Marketing' started by VictoriaNTC, Jun 4, 2008.

  1. HiAchiever

    HiAchiever New Member

    There has been a lot of discussion about being passionate for your niche.

    But, the first question I would ask is, "What is your intent for the niche?"

    If you want to build a site where you will continuously be adding content, then it is important you have a passion for your niche. Otherwise, you'll find yourself doing other things.

    If, however, you want to write an ebook that solves a specific problem, then your enduring attention is not necessary (other than keeping people coming to your site). You can even farm the writing of the book out.

    In either case, you want to look for a topic that has a relatively high number of searches compared to the number of sites. The sites should have relative low PR values. And, you would like few competing PPC ads.

    This way you can get pretty good positions in search results for your keywords and can have inexpensive PPC campaigns.
    payment proof likes this.
  2. VictoriaNTC

    VictoriaNTC Silver Member

    Hi Everyone!
    Another good place to look for crowds are Social Sites!
    Have a great Sunday Dinner!
  3. John Linkon

    John Linkon New Member

    I have read your post and found it really nice. I am totally agree with you and would like to say thanks to you that you share this post here with us.
  4. PeterMFL

    PeterMFL Active Member

    Just ask yourself.... What do you buy online? then narrow it down from there
  5. Michael Dowds

    Michael Dowds New Member

    well some time ago i fell into this niche which i tried to promote which i knew nothing about the result was i became like a person running after a train and there is never enough time to catch the train i also had an elephant in the room which i did not see or think about but was costing money so that is how i failed it is true to say that 98 percent of people fail on line and i am one but it would never stop me trying again hopefully with something i know something about or have time to learn about that has been my experince on line.
    payment proof likes this.
  6. payment proof

    payment proof Well-Known Member

    Well said Michael. You need to keep trying, no matter what.

    Don't ever give up!
  7. jonster

    jonster New Member

    you don't have to know much about a niche to get started. just learn as you go along. if you spend some time learning about your new niche every day, then you will become an expert on it before too long. you will at least know enough to talk about it and gather a list to promote to. if you just keep learning about it as you go along, you'll know more about that topic than those looking for more info on it. if you want a great list of niches to look at just contact me and i'll send it to you : ) all the best!
  8. Robin Bull

    Robin Bull Member

    Not really. It's why we have the Internet. :)
  9. ricksalas

    ricksalas New Member

    Do what you have a passion to do. But remember it has to be a profitable niche. You can check on Amazon to see if there are any successful books on that topic, or see if people are continuing to advertise on that month to month. You can also do keyword research to see if it's popular but that's just part of that research and remember that just because you have something that has a less competition and more demand, doesn't mean it's a profitable niche. In highly dominated niches you can compete. But it has to be unique and something that is not already out there. Do some email research.

    Or learn something profitable from somebody else and add what they are missing. Or addwhat doesn't work anymore. Also you have to make sure that you can sell your that unique product to a bunch of targeted people who match your funnel relationship building all the way to that product for your niche. Remember, in my opinion you should build your expert frame first then it's easier for your niche to buy anything you promote because of that. Not because you have a product.

    Products don't sell to niches, expert platforms do. I would do some searches on that and get that down first so as you're building your presence in your niche, you're also building why people should do business with you instead of the hundreds of people just selling a product to them.
    payment proof likes this.
  10. AnneSamantha

    AnneSamantha Member

    Hello Victoria
    Well your question has caused lots of interest!
    I would suggest choosing something you are knowledgeable about or would like to learn more, as you are going to spend a lot of time promoting it. Also choose something you are passionate about, your enthusiasm for the topic will shine through. Best wishes - I have a number of articles on my website that could help you - take a look....
    payment proof likes this.
  11. mountainmom5

    mountainmom5 Gold Member

    haha - very true! I have discovered I can write more passionately about stuff I am very familiar with and that I have had personal experience with, but you are so right. We have a wealth of research at our fingertips!
  12. I think you have to find something you are interested in. Something you are passionate about.

    YAGOOFT Active Member

    I have always researched niche market as I enjoy promoting what few others are promoting, high tech, unique, there are many products or services in this category. You have to stay on top of new products as I do, I would go to trade shows for high tech electronics, as example, it takes a little effort, but there are plenty to choose from.

    Success to all,
  14. John_Moore

    John_Moore Member

    Depends on what you like to do and what skillsets you have. You really need to do something you enjoy in order to get some results back. If it feels like "work" you often get problems.
  15. BranTheMan

    BranTheMan New Member

    Well while it's bumped, I'll chime in :) is a nice site to go to if you're having trouble thinking up a niche. They have books covering a wide variety of things and it's a great resource for brainstorming ideas.
  16. AnneSamantha

    AnneSamantha Member

    Hi there not only dummies books but amazon has piles of books to give you ideas and if you are looking to setup online for eg affiliate marketing magazine racks and book stores are good for ideas, and if you find several in your niche it gives a pretty good idea of the popularity of the niche and if it would make a good business.

    Do choose something you like, and want to learn more about, better still you are passionate about!
    payment proof likes this.
  17. ricksalas

    ricksalas New Member

    There is a lot of information that has to be learned to choose a niche but I will surely include some information here to focus on to help keep that niche profitable, ok? First of all anybody wanting to choose a niche has got to have the mindset of wanting to learn a profitable niche. Be the best in that area of expertise by learning what any competitors are teaching and read more updated books in your niche so that you can build up that expert platform in that niche market on your site.

    There once was a time where people would look for something a lot of people were looking for and not very many people were teaching. With a lot of people having gone down that path, most of the profitable information is already being monitized.

    Now you have to think big, ok?

    The key is finding a profitable niche. There are few if any profitable niches you can monitize anymore but you can create one. Do this. Look to see if people are already making money in a niche you want so that you can you help real people? Create training in the area of that profitable niche where there is no training. Any subscribers or clients can help you find a new specialized niche within in time. Have patience and get enough people that can help you get a good picture of what is a better choice.

    You see, what keeps you profitable for years to come is beating your competition to market in your niche. When you find a profitable niche people will start copying you and trying to do the same thing. People always copy what others are doing anyway but at some point you'll have to choose if you want to stay in that market, because with all the new competition prices will eventually start dropping.

    Now you are the market leader because you were there first but you'll have to decide if your profit margins are still profitable enough for you and are your clients still loyal. Do you feel as though they will stick with you long term. If so, you can continue in that niche and maybe lower your prices to continue being profitable or is it time to beat the competition to market again.

    You can choose something you're already good at or or something broad and do the same thing again. Find out what people want. if you choose a specialized niche see how well it works out for you. If it doesn't, change it. You can change niches at any time. You can go into any broad market and find out again, who you've attracted to your list, what they really want and then go into a tighter market.

    There are so many more on the different subtopics in finding a niche but I hope this helps give you an idea of how to become profitable long term instead of stating out doing things that might not be effective anymore. Stay on track and think long term by knowing your purpose. You will help those people. Your purpose is going to be driving you in that chosen niche. Not your daily activities. Give some level of results for people in the niche you choose in everything you do. You'll keep those people always wanting more from you so that your niche stays profitable for you for longer periods of time. Maybe forever.

    Remember that there are no long term set it and forget it businesses. Those businesses don't exist for long periods but yours will if you follow through. Get the training you need on this short guide and go from there and work on finding what you have a passion to do. You'll be better off and that niche will grow even faster because you enjoy what you do.
  18. Dereco Cherry

    Dereco Cherry Member

    I wouldn't go into a niche solely based on if it's profitable or not but only if you truly have a passion for it. This will ensure you will stick with it when the times get tough. When you find something you are passionate about and you truly want to help people just about any niche can be profitable.
    Just2EZ likes this.
  19. JamieP

    JamieP New Member

    Confused about what niche to pick or how to do
    the research?

    95% of new internet marketers that fail, do so for
    one of two reasons.

    A) They choose a market that’s too big, and try to
    compete with marketers that have million dollar
    advertising budgets or..

    B) They choose a market that has little or no income
    potential whatsoever.

    It’s absolutely critical that you research a niche BEFORE
    you get started. Problem is, most internet marketers don’t
    understand how to do that.

    I’ve had my own share of failures trying to market online too.
    Over the past 8 years I’ve tried everything: SEO, small niche
    sites, blogging, video marketing, and info product creation.

    When I looked back, I realized the one thing that caused most
    of my failures, was marketing in unprofitable niches. I didn’t
    properly research the niche I picked.

    I picked ones that I was interested in. I assumed that if I was
    interested in it, surely others were as well right? Big mistake!

    payment proof likes this.
  20. life changers

    life changers New Member

    Finding a niche is the first step before you start any business.Assuming you have already signed up for Google Adwords, First find a territory , say, weight loss, then go to Google keyword planner then look for a particular niche in that territory, say "weight loss for beginners". Check how many searches there are. If there is a lot of competition, it means the niche is a lucrative one. When choosing a niche however, it should be something you believe in. You can't choose "hypnotic weight loss" simply because it is a very popular niche if you do not believe in hypnosis. Selling is a transfer of feelings. Your potential buyers can easily pick that up and you will struggle to sell what you do not believe in.

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