I have been trying to figure out how to boost the rank of a local business page compared to that of a blog. I set up a page (actually a wp blog) for a friend who is buying and selling cell phones that we drive traffic to through facebook. While facebook is doing well, most of the sales come from word of mouth traffic and craigslist. The cell phone type keywords are extremely competitive but it got me to thinking. We pay way more than most big online companies and could no doubt steal some business strictly on our prices. How do you attempt to rank for competitive keywords when you aren't producing new content? It is just a static page. What methods would you use to compete with the big boys.