Interesting article came out the other day: http://socialmediatoday.com/jgibbard/1506781/facebook-marketing-waste-of-time I have almost 800 likes on one page, and for most posts, it only "reaches" 25% of them organically (or so FB tells me). So, do you think, as the author ascertains, that FB is a waste of time? Or do you think he's just bad at writing content that encourages engagement? How much validity do you put in reach? And do you consider FB a good use of your marketing time? Personally, there's plenty of pages that I never like or comment on, but they keep showing up in my newsfeed. Makes me wonder if FB's stats are correct at all. How do you weigh in on this?