Keywords, Backlinks, or Content. Which is more important?

All three are very important. But especially content,you must make your articles and videos good and helpful to the end-user. If you provide helpful and useful content Google will love you for it. Also you will need Link Juice aka Backlinks and lots of them. Think of backlinks as bridges to your content,the more backlinks you have the easier it will be for your content to be found. Thus more exposure for your offers.

Content is King ... Finding that set of unique niche words is key.. Everything I do revolves around my own selected "unique key/meta words" ..