The landing page to use for inbound links usually works best as a simple HTML page. It should be a "Call to Action!" page with links to other pages of importance. Some go straight for the "Capture" which can be a turn off to many people. Others (like mine) go straight to a blog with a confusing array of choices. I have hundreds of "hidden" pages used as entry points for advertising. Each of those pages is targeted to a more specific audience or product. Some are only a photo with links to content elsewhere on my website. The main meat of a blog or website is not the place to send newcomers. The old adage of K.I.S.S. applies to using landing pages most of all. A signature/advertising link should have a targeted Landing page. Landing pages for different audiences can increase results. Plus the cross-linking to other content boosts it's SEO. Keep It Simple!