Often we disregard keywords with low search results. There is an exception to this rule that I would like to point out. It may get low search results now, but that doesn't mean a year from now it won't be out the roof. Take new products that come out. When they are first launched, only those on the list know about it. As it grows though, and becomes branded and well known the search results increase over time. I have seen this happen in my own business over and over again. I have a few vendors that just keep doing this. They are excellent at branding themselves and the product. I get in as soon as they launch the product and launch my own mini campaign, with the unheard product as a keyword. It may sit for months, but it begins to grow. A product that earned me under $100 a year ago, may earn me $1000 a month now. Two years ago I could search my own name and get zero results. Now I have 73 searches a month for it. As I brand myself more and more, who knows, my name could get thousands of searches alone per month. Think ahead, you might be surprised.