If someone gave me $15,000 for advertising, I would do the following: Spend 90% of it on Pay Per Click and the rest on HIGH TRAFFIC websites. I know this sounds simple and it is. Tal
Depends on what you are marketing. You can get t.v. spots with that budget. PPC depends on what it is, but can be effective. Newspapers still work.
I would divide it up into direct mail, newspapers, PPC, Banner Ads, etc. I would spend a little more money in the direct mail by contacting list brokers to target my message to likely consumers of my product/service. I have had great response with direct mail.
I would work with PPC, Content Ads (Flooding a particluar site) and working on getting as many hits as humanly possible. I'd also take that money and develop my own product.
After learning what I just learned about affiliate marketing and list building via mobile phones, I'd certainly use a huge portion of it to generate cell phone cashflow whil'e simultaneously building a list to be able to market more products to make more money.
It really depends on what type of product or service you sell. For professional services, I wouldn't spend a dime on ppc advertising, unless I had a scalable staff that would be able handle the leads that were generated. PPC is great for generating lots of sales on an e-tailing website. I think if I were a consultancy I would spend a lot of the money on tradeshows, networking groups, and SEO. For the most part, consultancy websites are not too complex, so the SEO can be done in-house very cheaply. E-mail programs are also low cost, but very effective.
sarauk: What about the remaining 10%? I am nosy, I know! LOL... me too, but I think he said the REST would go to high traffic sites. Therefore I assume he will invest in some sort of marketing on those high OR sites.
sarauk: Tal What about the remaining 10%? I am nosy, I know! The 10% would be good for using high traffic websites and advertising there. Hope that helps, Tal
I would firstly pay for a reputable mentoring service. Then, I'd spend most of it on outsourcing - build me a fabulous team. I'd definitely buy another laptop computer and an IPhone. (Am I allowed to do this? Coz, lot's of work can be done while not at home.)
I'd use a portion of it to hire a Press Release writing/distribution service that would systematically provide information to thousands of outlets, both online and offline.
