MLM LIES!!! 97% FAIL RATE!!! LIES!!

Hello Readers,

A couple of thoughts on what has been talked about here.

The suggestion to "detach emotionally from the recruiting
outcome." is a GREAT idea.

What's HARD is DOING that.

Unless you know the "secret" that makes that suggestion not only
a good idea ... but you can see it's the ONLY reasonable way to go
at your recruiting efforts.

Here it is, in a nutshell.

Would you agree that if someone were to approach you about
having some sort of SURGERY ... brain, heart, other organ operated
on, unless you NEEDED that surgery, they just aren't going to talk
you into going under the knife and getting operated on?

It isn't a trick question for those of you trying to argue the point.

What someone would be doing if you GOT THE CALL ... is simply
calling to FIND OUT if you NEEDED surgery. NOT to talk you INTO it
or somehow "make" you need surgery.

It is NO DIFFERENT when you call potential partners or potential
customers. Once you get that straight ... you are simply calling to
LEARN SOMETHING FIRST about them, their READINESS to accept
your message or offer ... not "make them" be or do anything, then
your entire OUTLOOK changes about what you are doing.

You can then REALLY DETACH from the outcome.

Understand the process ... you're only able to find out or learn
something about this person ... not make them do anything.

Then detaching isn't just "easy" ---- it's the only rational approach.

We do help with learning the BEST WAY to talk to people to do this
learning about them, rather than "pitching them" or hitting them
with some kind of scripted sales talk, but just good old fashioned
conversational skills go a long way.

Have a super weekend,

Jim,

That is a super analogy and your explanation of the process was excellent.

Very interesting post and comments. I've enjoyed reading them.

I will say that network marketing is really booming with the internet so those companies that truly leverage the power of the internet should help more people succeed in MLM, especially those that are shy.

Here is something to think about.

If you have been around as long as I have (20 years) in the
industry (of MLM) you will learn that very FEW ever make enough
money to even pay their own "autoship" (monthly product purchase)
if they are shy to the point that they can't talk to people.

Yes, the internet HAS launched a totally new level of success and
reach in the market.

But the pockets it has helped fill MOST are those that were on the
front end of making those systems and putting them into play.

I don't want to rain on anyone's parade here. That isn't the point.

What I do want to do is make people aware of the way it works,
because then you CAN SUCCEED because you will be operating
with truth and that always wins.

So ... if you're "shy" ... here's how you can build a business and
not talk to anyone, ever.

Throw more MONEY at systems that do the filtering and sorting
and sponsoring and training, for you.

We have one, others do, it's not like there aren't several of them.

But they do take MONEY to work. They leave a lot of people out
that WOULD have joined if there HAD been someone to talk to.

OR ....

Do a COMBINATION of systems. That works better because there is
less "waste" in terms of people who MUST find someone to talk to
to get their final and MOST IMPORTANT questions answered before
they will pull out "Mr. Visa" or "Mr. Mastercard" and put the money
on the table.

And there is NO REASON to be "shy" if you truly understand the
last post I did.

To review ... if you can't "make" someone join or to be or do what
ever it is you'd want them to be, and realize all you can truly do
is FIND OUT if they are ready to go or not, qualified or not, suitable
or not .... then why not take this approach ....

TALK to them like a normal person, not "pitch them" on a deal.

Meaning ... you have a friend or you meet someone for the first
time or you're introduced to someone and the subject of "what
do you do" comes up.

Instead of lauching into to "I sell cell phones and offer free service
to people who can refer 3 to 5 people and .... " blah blah blah ....

Do this.

"I help people save money on the one bill they have committed
to paying for the rest of their life. Their cell bill. It's fun."

THEN ... do the UNTHINKABLE ... and ask THEM "So what do YOU do?"

And get OFF YOU.

Of course yours could be, "I help people establish new ways of
handling their nutritional world so they can live 10 years longer.
So ... WHAT DO YOU DO?"

Or ... "I help people establish their own internet marketing business
online so they can create a lifetime of walk away income ... so
WHAT DO YOU DO?"

More on where all that goes next post ... be creative but the real
secret is ... GET IT OFF OF YOU AND ON TO THEM ASAP.

Have a fantastic weekend ...

People just don't get that it is a numbers game. They don't reach enough people or don't talk to enough people either.


I had 100 people view the link to my MLM opportunity but no one signed up.

Or....

I talked to 10 people and they all said no and then laughed at me.

In the first case, you got to keep advertising and have more and more people (targeted people) see your presentation site.

Second case, you just have to talk to more people.

I heard the story of Famous Bill Britt of Amway which I totally respect because they opened the door to MLM being a legitimate business opportunity.

Here is what he said in an interview:

Some years ago, 20/20 did a feature story on Amway. They spent 19
minutes interviewing whiners and complainers -- several distributors who
had failed and showed the garages full of products they couldn't sell.

During the last minute of the show, Mr. Britt was interviewed in front of
his palatial home. He was asked, "Mr. Britt, this business has obviously
worked for you. What's your secret?"

He replied, "There is no secret. I simply showed the plan to 1200 people.
900 said, 'No.' and only 300 signed up. Out of those 300, only 85 did
anything at all. Out of those 85 only 35 were serious, and out of those 35,
11 made me a millionaire."



It is all number and the people who fail to make any money, don't talk to enough people.

That's a great story, Tal.

Here's what you can glean from the story, for those of you reading
these posts and looking for meaning that you can take away from
spending the time to read here.

First ... and MOST IMPORTANT ... check your expectations.

WHAT do you EXPECT to happen?

If you expect that everyone you share (think in most cases "vomit"
all over someone) your story about what you're doing, to be as
enthused as you are .... that's not going to happen. It can't.

If you expect everyone who DOES sign up, to be skilled (at least
as skilled as you are) at presenting and they will make you rich,
again .... not going to happen.

If you expect you can MAKE people "do it" ... nope.

If you expect out of 100 "clicks" or "page views" to get a certain
number of people to fill in the form or sign up ... again, nope.

So what CAN you expect???

You can expect that YOU will not let YOU DOWN by QUITTING.

And if you hold that end of the bargain up, here is what else you
can reasonably (in fact I guarantee this) expect.

You will get better. It will get easier.

If you need a new opportunity ... you'll be exposed to them.

If you need more skills ... you'll be exposed to those resources.

If you need a better site, flyer, cards, tools ... guess what? They
will be brought to your attention.

What kills our progress, is the STORIES WE TELL OURSELVES.

You know the ones .... they are going in our heads all the time.

GET NEW STORIES and you'll get NEW RESULTS.

Have a great weekend!

Tal and Jim all I can say is

Breanne
Personally I feel that if 97% people fail in MLM businesses, its because 97% of people don't do quite what is required of them. The businesses are sound and the principle behind most of them is very solid and workable, but, people join up and when it comes to putting in the work - they find they can't do it, they don't want to do it, they don't know how to do it and so they blame the company and say it makes false promises.

If we take the time to do what is required of us and do it sincerely and religiously there is no reason why we should be one of the 97%
who have failed. It might take longer for some than for others, depending on their knowledge and basic motivation and work ethic but it can be done by all - if all give it the effort it requires.

I stumbled upon your article and was unimpressed with the title, until I read on. Well said.

I quit my corporate JOB 7 years ago to enter into Network MArketing using the Top Tier model, and i can say that I went through a massive learning curve and could have easily quit and went back to the "easy" life of working for someone and collecting a pay check, but through trial and error, failure and success, reinventing myself and the way I run my business my life is exactly what they promised. Free, abundant and fulfilling.

Here's to the industry that gave my life back and to those that take responsibility to get it.!!

Rhonda Swan
Success Strategy Specialist
International Speaker/Trainer/Coach
Travel Aficionado

Good points Ritu,

Here's the "rub" and it took me a long time to figure it out. In fact,
it took help for me to figure it out.

The reason why the failure rate in MLM is so high, is because when
MLM was originally created, it was based on the concept of "high
impact selling".

Those were the days of door-to-door sales, high effort, etc.

That's changed. There's a reason why to this day, SALES people
are the MINORITY of the population.

Most people don't want to, aren't geared for, don't like being that
type of person... and thus, don't want to do that type of activity.

Ok ... so if that's all you KNOW as a "Leader" or even a COMPANY
then what are you going to do?

Create methods, scripts, systems ... that really only work doing the
very things MOST people don't want to, can't and WON'T do.

What if that changed?

What if there was a way that DID work for the 97%? In ANY of
the companies out there ... just by knowing a few things?

Can you imagine the sponsoring rate in a downline, if you had the
way that the 97% could LOVE doing their thing?

Ponder on that over the weekend.

AWESOME post Danny! Combine that with a little knowledge of seo, keywords and marketing online and you have a winning combination! Thank you so much for sharing with people the key, I think it's missed alot of the time.

Bravo, Jim that was awesome. I just wish that it would all come to pass.

However, I still believe we would have a fairly high failure rate even then - mainly because, a lot of people out there don't want to work for their dreams - they just are looking for a free ride to success. And, it just does not happen that way.

People who truly are ready to work for their dreams are few and far between ---------- luckily I am not one of them.

Hey Ritu,

Appreciate the thoughts. Before I respond to that ... I'd love to know
how I missed "Danny" and the "key" in a post I can't seem to find.

If mreyn would please post where that is. I feel blind as a bat not
being able to find it.

Back to the "most people don't want to work for their dreams ... "

TRUE!

And now that we've corrected our thinking, I don't want that to
change because .....

WHO ACTUALLY WANTS TO WORK?

There is a new consciousness that has brought new thinking that
has brought a totally new and very powerful way to do what needs
to be done to succeed.

Think of it like this.

You have a great experience with a new tool you've bought, or
movie you've seen.

Being HUMAN ... it's not "work" to share the good experience if
someone happens to mention in conversation that they too, are
looking for whatever it is you had the experience with.

Stay with me here ... we've ALL heard "share your story" and that
same analogy before as to HOW the MLM business should work.

And ... sometimes we're so excited we don't even WAIT for that
other person to open the door ...we just blurt out "Wow.... have
you seen that new movie in SUPER 3 D yet? AWESOME!"

It is natural for us to share when we've been impressed by some
thing we've experienced.

That's not "work" and it's not hard.

What messes it all up?

First, the "business" itself. Because that creates expectations and
we talked a bit about that earlier. Those need to be dialed into
what really needs to be expected.

Second, there is some learning to be done on better ways to share.

Third, what if there was someone that would DO THE SHARING for
you while you're learning?

Finally .... what ties it all together is if there were a "community" of
people who were willing to take over and talk, share, teach, guide
UNTIL... the real magical event happens.

That event is .... UNTIL IT WORKS.

Think of something you like to do, that didn't come "naturally" to you
at first. You had to work at it just a bit. Not so much that it was a
total killer and you had SOME joy in it ... or you wouldn't do it at all
in the first place.

THAT ... is the first thing someone MUST have to start. Meaning, the
VALUE they got from whatever it is, is enough to keep kicking at the
tires and walking around it for a bit.

Then, what happened the first time you DID IT RIGHT and ... hit that
ball with the bat, skated all the way round the the rink, rode that
horse, drew a great sketch ... whatever it was, there was a moment
of ... SUCCESS that caused a FEELING.

That, isn't work. That doesn't take beating you up to make you do
it again. In fact, someone may have to take the new toy AWAY from
you so you will do other stuff you're supposed to do, too!

There is a way now, to plug the 97%'ers into that model. So it's not
work any more. And they can succeed with help, until ... it catches
hold in a successful way so that "work" isn't even part of it anymore
for them.

It has opened the door to everyone now, to have what they want.

No work ... just success is possible that way.

Actually, I suppose I am one of those weird people who really does enjoy working. That said, I also, am equally fond of enjoying time off.

Having said that I must also admit you are right - its always easier and more pleasurable to do something, when there are others to share it with you in a positive way.

Fortunately, I too have found that nice MLM to work along with and they make the experience so enjoyable and affordable (because the training and support, along with the joining is free). That makes me want to get back to my business to learn more and work it more. I wish everyone would get as lucky as me.

Hey Ritu,

I'm glad you like to work! Success is a lot easier when you do.

Actually though ... to clear up the terms 97% and 3% ... it's true that
in the MLM world, you typically see those as the numbers of those that
make it ... and those that don't.

But in reality, in terms of who typically CAN and CAN'T under normal
conditions DO this type of business, it's like this.

15% CAN .. because by personality when TRAINED, they are the
people you'd refer to as "A TYPE" people. Driven, a bit thick skinned
and don't mind the "confrontational" type of interaction usually seen
in sales ventures.

85% ... just don't want to be that type of person or do that kind of
work .... or CAN'T. Just can't keep up the emotional levels to deal
with that sort of thing.

Since nearly ALL training found in companies was created by the
sales type of personality ... no wonder the failure rate is so high!

NOT because the products, pay, systems are flawed.

Because 85% of people CAN'T do it. And out of the 15% who CAN,
there is still a failure rate based on several factors.

So, you end up with 97% and 3% that you see.

All this has brought a new opportunity to the world.

Companies that offer a NEW way to communicate with people that
totally eliminates rejection, fear, disruption. In fact once you learn
it, you have to also learn ways to make people STOP "sharing" all
that they know and have lived through with you.

And, pre-screened companies, because there's so many of them
out there, not all "good" or sound.

And someone who will talk to and sign up people for you, until you
are READY to do that ... and if you never get ready, that's fine.

Why do they offer this stuff? Because it's time for something like it.
Even people who are good as selling in other businesses and have
had success ... doesn't mean that skill set or success will translate
over into the MLM world right away.

And failure is costly.

It costs money, confidence, wears on marriages and relationships
and we all have had some experience with that.

Avoiding repeating the same mistakes ... is a good idea.

We chose to explore this approach for one reason.

We ARE in that 3% who made it, the 15% who can do it. But we
found that unless OTHERS can do it too ... there's no sustained
success. No stability.

"Outsourcing" ... the new key word!

Have a great week everyone.