Introduction I've decided to write a review of my experiences with the Profit Lance course. Before I continue, I want to make it clear that I have no affiliate links in this review and I am not seeking to make any money from this review. I have benefited immensely from the materials in the course already and I have a good theoretical knowledge of internet marketing now (at least) so I strongly believe I have already made my initial $67 back many times. I am going to give a review of the product along with my impressions and what I have learned and picked up along the way. Part 1 I came across the site through someone's blog and signed up for the free tips. In one of the tips there was a link to some free sample documents in the course and some links to the private members blog. What convinced me to buy was the quality of the content. It was in depth material regarding how to create your own product. I could tell that there was sophistication involved behind the writing of those documents and it was genuine instruction. Based upon that I decided to buy. I had previously bought Ultimate Wealth Package and was disappointed. Logging into the site I was expecting just to get a lot of downloads similar to the documents that were available for free. However, I was surprised to see a complete membership area. It was extremely professional, had a crisp design and was easy to navigate. Most products give you a single download page which is ugly. You download your ebook and that's it, you are now on your own. The membership area has a learning section which takes you through the theoretical stuff and the common avenues of making money online, and also a projct section that takes you through the more practical elements. It has a private members blog, a task manager, a blueprints section (something added recently) and the Plnrc which is a research center. Clearly, a great time of effort had been put into the development of this site. When you log in, there is a welcoming message, and I was advised to read five very important messages. In short, these messages were saying that one should not chase one dream after another by buying every product that comes out. That one should focus on develop marketing skills and not chase after profits straight away. That big profits come with developing the skills. There was a very nice article on seven types of people when it comes to Internet marketing. This was a brilliant article. Then in the third message it was driven home that the fundamental issue to making money online is traffic. That a lot of the skills are to do with generating traffic. There was also an issue about whether you can make money online real quickly or not, and finally there was a diagram that gave an overall picture as to what the internet marketer actually does, which is summarised in selecting a market, acquiring traffic and then focusing on conversion. I liked the fact that straight away I was given a general overview. This allowed me to relate each of the specific tasks to the overall picture. At the top of the member's page there is a daily random quote. These quotes are brilliant and appear to have been very carefully chosen, because no matter what day I login, the quote just seems to be so appropriate! Today's daily reflection is: We retain 10% of what we read. We retain 20% of what we hear. We retain 30% of what we see. We retain 50% of what we hear and see. We retain 70% of what we say. We retain 90% of what we do. I have just one criticism here which is there is a huge amount of information, its easy for someone to get lost. But if you keep in mind the overall picture of internet marketing which you get told at the beginning, you should be able to put the information into perspective.