We all have a favorite tools that we refuse to run our business without. One of favorites is Google Docs. What I have done is created a Copy writing swipe file. I have this folder loaded with hundreds of hot, attention getting headline to choose from. I also have links to some of the best sales letters I have found on the internet. I have a section for with about 20 closers, which is basically your call to action. I like to browse my copy writing file before I publish my articles. For example, everyone knows about AIDA (Attention,Interest,Desire, Action) but I have about 16 more copy writing formulas to choose from. Your content can give you an advantage or a disadvantage. My Swipe file In Google docs really gives me an advantage. Whats your favorite business tool that you can't live without ?