Just a thought to pass on to all those fellow OWMers.... On your campaigns, determine which lens is getting the most traffic and from what keyword. Create an additional blogger blog Find an Amazon product(s) that corresponds with your lens topic. Build the blogger blog around the Amazon product and also link it to the lens. Ideally you want 4 good solid pages on the blog. Builds a little more credibility and offers your customer a tangible product rather than an eBook. Keys to success - Identify a problem, solve the problem...build relationship.