Question about Urls and SEO

Discussion in 'Search Engine Optimization (SEO)' started by robinincarolina, Jul 8, 2015.

  1. robinincarolina

    robinincarolina Silver Member

    I am working on the SEO for a client. She has done zero optimization on her website and that includes the urls. Many don't even make sense. The site is pretty popular anyway due to her big following, but not a lot from the search engines.

    So my question is, how important is the url in SEO? Should I change the urls and do a redirect or is just doing the seo on each post enough?
     
  2. A8ch

    A8ch Gold Member

    Optimizing the url is a useful way to send signals to people and search engines about the nature of the content at the destination page. People read urls before clicking them, so it's better to make them readable.

    Example:
    • yourdomain.com/seo/optimizing-the-url/ [strong]
    • yourdomain.com/index.php?=34649426=t423=?p=654 [less strong]
    The structure of the url can impact the weight it gets in the search rankings. Web pages in the root folder tend to be considered of more importance.

    Example:
    • yourdomain.com/website-optimization [strong]
    • yourdomain.com/marketing/seo/website-optimization [less strong]
    You could optimize the individual posts to boost their chances in the search results; however, if you are going to change or remove a page that's already indexed in Google or linked to by other sites, using a 301 redirect from the old url to the new url is a more elegant solution.

    Hermas
     
    Last edited: Jul 8, 2015
    jeffreysloe, BranTheMan and Just2EZ like this.
  3. YAGOOFT

    YAGOOFT Active Member

    Good question,

    In most cases, don't mess with success, if the site is already popular, even without being optimized, then you should have an easy go at improving it in search engines. There is nothing better than a site that is popular, so work on it from an SEO standpoint, and if you feel the URL is not ideal, then create a better one and simply redirect, SEO both, that is best strategy in my experience.

    Success to all,
     
    robinincarolina likes this.
  4. robinincarolina

    robinincarolina Silver Member

  5. techlemda

    techlemda New Member

    kindly change your url. Because people see first url
     
    robinincarolina likes this.
  6. jeffreysloe

    jeffreysloe Member

    I think the page title is more important than the url. I believe if you just use your keyword(s) in the title tag and optimize the page(s) you will get better rankings on Google.
     
    robinincarolina likes this.
  7. Callie Blye

    Callie Blye New Member

    I think the page title and url are both important, but the its weight are different
     

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