Scent-Sations, Inc. and Mia Bella Gourmet Candles

My wife and I recently signed up with Scent-Sations, Inc. and Mia Bella Gourmet Candles. I feel very strongly, based on my investigation of this company, that it is positioned to capture a huge share of the billion dollar gourmet candle market. Every one seems to be saying, "Soy candles are the way to go!"

My "research", which everyone on this forum seems to recommend, was extensive because I was involved with MLM some 20 years ago and did none of this. I am open to any and all feedback in case I have overlooked anything.

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When I look at these factors I see nothing but positives:
1) candle industry sources about the candle market
2) demographics for this product and its consumption
3) the innovation that this product brings to the market
4) product quality
5) customer satisfaction based on consumer testing
and finally, what I call:
6) the simplicity factor - (think Warren Buffet buying Dairy Queen)

The only thing lacking at the moment is name recognition because the company is so new, but I'm hoping that this will change very quickly for obvious reasons. I would sincerely appreciate your comments and feedback.