Just thought I'd get a thread going about SEO as it relates to the Penguin and Panda updates. What I do know is that what may have worked 2 years ago may be irrelevant now, so I thought it would be useful to get a thread going about some DOs and DON'Ts for SEO that are relevant since the Google changes. From the little bit of research I've done on the subject, here are some things that may help search engine rankings: DO's 1. As usual, create unique content, which has always been important, but now more than ever. 2. Get backlinks from high quality / high PR sites. 3. Use anchor text when possible for specific keywords. 4. Put keywords behind images DON'Ts 1. Avoid duplicate content at all costs. 2. Avoid keyword stuffing when possible. 3. Avoid backlinks from poor quality /low PR sites. This is definitely NOT my area of expertise, so please feel free to chime in. As I was writing the things above, I realized I need to do a better job at practicing what I preach in some areas, so it looks like I've got some work to do!