This is something that I heard from a recent training that really helped me with my business! I hope it will help you as well ...... Have you heard of attraction marketing? In a nutshell it looks like this: instead of asking people you meet something like this: "If I could show you a way to make an extra $500 a month, would you take a look at my presentation....etc", it ...looks more like this: If somebody is on the internet, searching for solutions, you just jump in front of them and help them!! With attraction marketing, you are leading with something that people want and delivering it, building a trust relationship. That's where the magic happens! Here is the basic funnel: 1) Prospect ---> 2) Marketing (ad, Facebook, Flyer, In person) you market something they want, something of value.---> 3) Deliver and Build Relationship ---> 4) Now, here is where you would introduce your company and/or product You are shifting roles here, from chasing to attracting....and that means fewer objections like: "is this one of those pyramid thingys?" or "those things never work" I hope that this will bring some value to you in your home business. Wishing you abundant success! Carrie
Thanks for sharing this wonderful tip, Good Feather. Attraction marketing is and will always be the most effective way of marketing YOURSELF as a problem solver and a leader because the truth is people will join YOU, not your business. Remember: Professionals sort. Amateurs sell. We sort and we market. We DO NOT sell.
Hello everyone! I am new on here, but am so happy to be part of your community! I used to be in a company where I was taught to push products and hated it...so when I discovered attraction marketing, I FELL IN LOVE with network marketing!!! I have been able to build an amazing social media following and if any of you need help, I would be more than happy to offer my help. Happy Networking
With a strong company and a strong product this is a win-win situation. Its up to the prospect who is looking for an opportunity. I feel the opportunity comes first but in our case we have such a great product that we have more customers then we have people working the business. This spells OPPORTUNITY! Many more things contribute to the opportunity though.
I appreciate the input you all have been contributing. Marketing is certainly a key element to someone's success in business. And Attraction Marketing is taking the lead as the most popular method as it is "low impact" on both the marketer and the prospect. Where I've seen most people "flounder" and feel they are not making the progress they thought they should, is when it comes to actually getting RESULTS. They "do what they think is correct" as far as what they read about it, but then find there's GAPS in the "story" of how it works. Example: We have horses. Out of pure "self defense" I figured out the need to learn how to interact differently with our horses to get them to do the things I needed them to do, than the way I WAS going about working with them. There's the "Cowboy Method" ... think getting longer ropes, stronger grip, more adrenaline ... and there's the "Horse Whisperer Method" ... think Attraction Marketing ... no drama, appears boring to the observer. When you're dealing with an animal that ... has a mind and opinion of their own, is 5 to 7 times more body weight than you, has reflexes that are 1.5 x faster than yours and a muscle to weight ration that is 2x yours ... which one do you think works best? Translating over to marketing methods ... the prospect holds your total future in their hands, don't they? They have the money you need. They have the contacts you need. They have the leverage you need .... so ATTRACTION MARKETING makes sense to use, as it's low impact, no adrenaline, no fight. Right? But ... being told, "to use attraction marketing, just create a page, get on social media, place your ad in front of the flow of prospects, sort don't sell, etc. etc. etc. .... Is like me telling people "This is how you break a horse to ride. Get a saddle, get the saddle blanket, get the horse, put the blanket on the horse slowly, put the saddle on the horse gently, now get on." My record for taking an unhandled horse and riding that horse with a saddle on their back, no bucking, no fight ..... 45 minutes. Going forward, backing up, turning right and left and stopping. Without fuss. HOW? In essence, exactly as I said above. Saddle blanket, saddle, horse. Clearly, there's nuances. Details "in between the big points" that weren't said. Filling in the gaps .... that's what's needed now. HOW to create the presence. WHAT to say once you engage someone. WHERE to go to get traffic and develop an audience. How to engage people LOCALLY and more. Bring it!
What I like about the new school of network marketing is that you can advertise online and get people signing up to your business without even talking to them. What's better is that you don't even have to talk to them when training them. You can just create a training website and have them train themselves.
I've seen the "you don't have to talk ..." "you don't have to train...." "you can sign up people and never talk ...." ads for some time now. I know personally, a few people (by few I mean I can count them on both hands and have fingers left) who actually do that. Couple of thoughts on it and a challenge. First, the people I know, didn't START that way. They started out building with talking to people. They DID have existing skill sets in web, funnel, list building activities. Then, as they began to move to "full online building" ... they didn't stop talking to people. They just changed WHO they talk to. To get them on the phone as the "move to online" happened, you simply had to bring a lot more to the table. And, they brought a BIG budget to the table. Why? Because to go "online only" and actually make a living, you need the king of all online activity. EYE BALLS. Traffic. That takes money. By "budget" I'm talking $15,000 to $30,000 monthly, often "co-op'd" (shared expense) ads in magazines like Home Business and Opportunity Connection as well as paying for "clicks" and "page views". Or..... they made money selling the "picks, shovels and wagons" to people --- the sites, traffic, autoresponders and blogging tools etc. or the "education" meaning "how to" ebooks and training. Look ... if it was as easy as "Hey, just fire up a site, start telling all your buddies on facebook what you're doing and rake in the money!" ... guess what? There'd BE NO OPPORTUNITY. What I would like, is if someone has the forumula for "John and Jill Normal Person" to start sponsoring what I've seen advertised, like 5 to 10 people a week! ..... without a budget, skills or talent .... I'd like to see it and see it work. In the meantime, plan on working, investing money (at your own pace) and building some skills along the way. Have a super weekend ... now that your parade may have just been rained on a bit. BUT IT IS GOOD NEWS. You can make the money you want. It will just take a dose of reality and some work. But that part can be fun.
I like attraction marketing. I prefer to get to know people and start to build the relationship first. I know in some instances that people truly are prospects first, but it's so very important either way to build that relationship. Frankly, you don't know who they may know!
Having a relationship with your downline in business is very important. I have had people sign up under me that I don't know, but I make a point of trying to get to know them. Some prefer to remain silent, but like to utilize tools shared with them to grow their business. However in most of my experiences, people appreciate some one on one, whether it is by phone or email. I love to share knowledge and tips with others and also work with people that are in my downlines downline when their sponsor does not assist.
Or at least they appreciate the fact that you are there if they ever DO need to talk with you. People who are introverts (like me) tend to work really well alone...and that can make uplines not happy to deal with them if a question arises. Those with a downline need to learn to "live and let live." Kudos to you and how you run your downline!
Bo BOOM! You got it. Sadly most in the industry have it the other way around. You're ahead of the game.
My biggest selling point is that I DO talk to people. They don't just buy a product and never hear from me again. It may not be the most popular method but I prefer to actually watch these people grow and become successful. They then become my walking testimonial. If they sign up and I never hear from them again, where is my gratification. I do like the money, but I am in this for more than the money. Oh and all the friendships I would miss out on. I have made friends and have also learned a lot from my students. I have found partners in new adventures by actually being present and available. I love attraction marketing. If you have to chase the dollar or chase the customer, chances are that customer isn't going to do squat with your product anyway, so why take them on?
