Video Marketing is still a relatively new concept, there are still many people that are not certain "how" to go about making a great video. First, you will need the proper supplies. You can make a recording using something as simple as a digital camera, your cell phone (provided it is one that takes recording pictures) or a traditional camcorder. What you do is simply record a short, 2-10-minute clip of your video. Then, download the video to your computer just as you would any digital pictures you would take. YouTube then allows you to upload your videos. If you want to shine, you can edit your videos before uploading them. There are many software programs readily available that allow you to edit videos relatively easy, even if you are a beginner. Some examples include Windows Moviemaker. software applications are a big hit, in part because you can add subtitles to your video, you can incorporate special effects, and you can zoom in and out and take advantage of many other features. Since optimizing your video is essential if you want to attract attention on YouTube, let's find out how to do that. If you have a digital or analog camcorder, then you probably already know how to use it. It is easier to post videos to YouTube if you use a digital camcorder. All you have to do is shoot your video, download it, and upload it to YouTube. If you use an analog video recorder, like the kind that uses older VHS tapes to record videos, you will probably have to use a converter box to create a digital copy of your video, which you can then upload to YouTube. Once you upload your video for video marketing, it's time to improve on it. Sure, you can leave it as is, but remember, if you take even a small amount of time graphically strengthening your video you are likely to attract a larger audience and create a following for future video marketing videos. So, here's what you do. Once you have the right software, upload your video to the application. Once you do this you can edit your video all you want. Try saving multiple versions of it and testing it with users to see which video converts the best. Now it's time to make your video marketing video stand out. Add special effects, like interesting color schemes or fade in. Try adding titles or even chapters to your video. Put some music in the background. All of these small additions will encourage more people to look at and review your video. If you are not sure what makes a good video, go to YouTube.com and check out their "featured videos" section. Find out what makes these video marketing videos stand out. Is the content outrageous? Does the author use multiple special effects? Are subtitles or category titles included? Take some notes about what you like and what you don't. This will help you when you brainstorm ideas for improving your personal video marketing video.