There are two ways to work any business. One is through your heart and another is through your mind. Heart people are usually guided by their intuition. There are pros and cons to both approaches. There is great deal of risk involved in the heart approach. Whereas mind people suffer from procrastination/analysis paralysis. I think really successful people use a balanced approach - both logic and intuition. What do you use most? I personally have found the heart approach more rewarding, at least spiritually.