What is difference between SEO and SMO

Discussion in 'Search Engine Optimization (SEO)' started by trafficyup, Jul 16, 2013.

  1. trafficyup

    trafficyup New Member

    What is difference between SEO and SMO? Does SMO really effective way to increase website traffic?
  2. Aron Prins

    Aron Prins New Member

    Hey TrafficYup!

    SEO means Search Engine Optimisation, and let's website owner target potential customers via search enginges like Google.

    SMO means Social Media Optimisation which focussus more on Social Media like Twitter, Facebook and Google+.
    I'd suggest you focus on both, they are very important to get your business to where you want!

    Hope this helps, let me know if you have any questions ;)
    Aron Prins
  3. Hailey Brown

    Hailey Brown New Member

    SEO is mainly done to optimize search result through on page and off page optimization but SMO is done by optimizing social media like Facebook,Twitter and google+
  4. ashleygreen

    ashleygreen New Member

    Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

    SMO is an powerful way to add your business in people mind but its not sufficient to promote business in all way. Search engine optimization is way to optimize site in search engine and result should be in term of higher ranking with keywords. So both are different way of promotion and both are required in some way
  5. SEO or Search Engine Optimization is the process of generating traffic from organic or free or natural or unpaid listings on search engines. Techniques include directory submission and link building.

    SMO or Social Media Optimization is the utilization of Social Media sites like the below to promote your website.

    Google+ Circles
  6. jessicarobin

    jessicarobin New Member

    SEO or Search Engine Optimization is used for getting a site to rank better in search engines using techniques that are both technical and marketing oriented. Some SEO is performed onsite, other aspects are performed offsite.

    Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
  7. Hailey Brown

    Hailey Brown New Member

    SEO means search engine optimization that is increasing the ranking of your website by doing keyword research,Meta tag optimization,creating quality content and all whereas SMO means using various social networking channels like you tube,Facebook etc for increasing the visibility of your site.
  8. whitney black

    whitney black Member

    Social media optimization is probably a better way to get traffic honestly. Because SEO is not as reliable. SEO changes often, and Social Media does too, but with Social Media the traffic doesn't depend on so many changeable factors. focus on SMO.
  9. olmoney2013

    olmoney2013 New Member

    Search Engine Optimization is a good for your site to be recognize by the engine.
    SMO is also a best way to build traffic many bloggers really rely on this strategy.

    Both ways is healthy for your website but there's a step for you to follow to have a good PR ranks.
  10. Akash Agarwal

    Akash Agarwal New Member

    SEO refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. And content we mean any information that lives on the web and can be consumed on the web. So, SEO content is any content created with the goal of attracting search engine traffic.

    SMO that Social Media Optimization works just like search engine optimization to extend your web site traffic. With the help of SEM you reach and move directly with purchasers and audience. SEM increases the traffic for your website. Now a day’s social media is very helpful.
  11. brucekenway

    brucekenway New Member

    Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
    Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others. Because this aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.
    Social shares are more important in calculating rankings since Google Hummingbird, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.
  12. Dorean Clarke

    Dorean Clarke Member

  13. cravenslope

    cravenslope New Member

    SMO is used for garnering followers for your business and for promoting your brand/services as well. SEO on the other hand focuses on boosting your website visibility in the search engine and increasing the traffic. Both marketing strategies have unique benefits for your business and website. Both of this platforms are under one umbrella which is digital marketing. To be able to understand better, it is recommended to learn more about digital marketing and all it's different types of campaigns. I'm also trying to learn more about offline and online marketing tools. You can consider this Nomvo site as your reference in case you want to check more about digital marketing, seo, smo, sem and other marketing platforms.

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