I may have a warped sense of humor but Truth in Advertising is alive and well. This was the lead in from an ad I saw this morning... "How do you decide which programs are safe and which programs will steal your money? You don't have to! We already did that for you." Uh, no, you didn't steal my money already because I make my own decisions. Not everyone interprets things the way you mean them. Get a second and third opinion on your ad copy. Does it really mean what you wanted to say? To you maybe but not necessarily to me.
