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Dave B
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Joined: 21 Apr 2007
Posts: 101

# Posted: 6 Mar 2008 08:36 · Edited by: Dave B
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Anyone else?

Google have been up to their tricks again by the look of it.

Perfectly good 'quality' campaigns suddenly getting hit with poor QS. WTF?

Not all campaigns and they don't touch some crappy ones.

Could be another glitch or something bigger?

I found this so we are not alone:-

http://www.webmasterworld.com/google_adwords/3591490.htm

Probably best to sit it out for a day or so if you have been affected until the dust settles and we can figure out the implications.

Dave B

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madnawat
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Joined: 26 Jul 2006
Posts: 45

# Posted: 6 Mar 2008 09:20
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Google has slashed PR ranks of those website whom they suspect of trading/selling links, so that the high PR rank website could not sell links and to discourage link selling business, that has increased to phenomenal height.

Google is most conscious about the relevency of their search results. A webpage with poor keyword relevency, but having backlinks from high PR website can out class a webpage of better relevency. As google weight highly PR of the backlink.

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Dave B
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Joined: 21 Apr 2007
Posts: 101

# Posted: 6 Mar 2008 09:26
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Yep relevancy is the key

But I was talking about QS for an adwords campaign not PR.

Dave B

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opendomain
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Joined: 19 Aug 2007
Posts: 535

# Posted: 6 Mar 2008 18:48
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Google's entire foundation is based on Backlinks. They just had a very interesting documentary 2 nights ago on tv. Called the True history of the internet or something like that.

It was all very facsinating

Newbie Shield
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Joined: 22 Sep 2007
Posts: 2059

# Posted: 6 Mar 2008 21:56
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Sounds interesting Open.

PR is largely based on back links and site age.

SERPs are largely based on keywords, keyword phrases, and relevency.



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Dave B
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Joined: 21 Apr 2007
Posts: 101

# Posted: 7 Mar 2008 06:38
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Hi,

This only impacts if you are running a PPC adwords campaign in Google.

Here's another link about it...

http://uberaffiliate.com/google-adwords/google-adwords-mega-slap/

If you are not running PPC don't sweat it.

Dave B

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MyOwnBoss
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Joined: 16 Dec 2007
Posts: 109

# Posted: 9 Mar 2008 05:21
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I often suspect google does this periodically to collect extra money.

With the millions of ad campaigns being run on google, if they triple everybody's costs for 2 days, think how much money that is. Then, it's easy to fall back on "we're tweaking things to improve our service".

Of course, take that with a grain of salt. I'm one of those people who's also convinced that all the virus protection companies have armies of hackers writing trojans for them and that the phone company has software to "accidently" slip phantom charges onto a bill just because a certain percentage of people will pay without looking too closely.

Dave B
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Joined: 21 Apr 2007
Posts: 101

# Posted: 9 Mar 2008 16:13
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Interesting theory LOL!

But it doesn't quite work like that. If Google puts up your minimum bid to, say $5, and you don't pay it (you would be dumb if you did) then your ad ain't displayed and they get nothing.

I'm still testing a fix on this and will report soon.

Dave B

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MyOwnBoss
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Joined: 16 Dec 2007
Posts: 109

# Posted: 10 Mar 2008 05:27
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I know what you're saying, but I've dealt with companies who have so much of their business model dependent on PPC that they would just raise their bid limit and accept that their budget won't go as far.

Quoting: Dave B
But it doesn't quite work like that. If Google puts up your minimum bid to, say $5, and you don't pay it (you would be dumb if you did) then your ad ain't displayed and they get nothing.


dmitch31
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Joined: 18 Jan 2008
Posts: 209

# Posted: 20 Mar 2008 15:04
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Google is very frustrating. You can drive yourself crazy trying to figure out what they're doing.

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